August 28, 2006
In 1996, TV scriptwriter Rosenthal created Everybody Loves Raymond
by stirring the standup comedy of Ray Romano into his own family memories. With Rosenthal as executive producer and inexperienced actor Romano basically portraying himself, their successful sitcom found an audience of 17 million viewers and ran for nine seasons (1996–2005), receiving over 70 Emmy nominations. Rosenthal offers a comedic chronicle of his own life, weaving wit and humor into every page. After a Bronx boyhood as a "shrimpy little nothing," his high school obsession with TV led to college theater, odd jobs (museum guard, deli manager) and a New York acting career that bottomed out. Arriving in L.A., he discovered it was "suburbia without the urbia," and after five years of grinding out scripts for now-forgotten sitcoms, he lit the Romano rocket. Rosenthal details it all—character development, devising dialogue, casting, table reads, run-throughs, doing publicity and dealing with interfering studio executives. Aspiring TV comedy writers and producers will see this as a valuable textbook of insights from an insider, while fans now buying DVD sets will welcome the vast array of amusing anecdotes and background information. Rosenthal also pokes the dark underbelly of "phoney baloney Hollywood," so parts of this book are like listening to a very long and funny standup routine.