The Story of Matchbox Cars

Matchbox cars offered a thrilling promise: a toy that allowed a child to take the hottest automobiles on the planet out for a spin, anytime and anywhere they wanted. From humble beginnings in a former U.K. pub to the height of the toy-car battle with Hot Wheels, this is the story of Matchbox: including background on what made these miniature masterpieces so special and unique, industry history, and photos of some of the rarest, coolest and most valuable toys ever created.