CROWN

CROWN is an informative and relatable magazine for the modern watch lover. Discover the latest trends and insights from the watchmaking world, get up to speed on the technical and design innovations, and be engaged with CEOs and creative directors from the top brands that matter.

CROWN

EDITOR’S NOTE

VISION

ONLY WATCH 2024 RAISES CHF28.3 MILLION • The controversies over the charity’s management did not appear to put off buyers, but some brands did pull out of the event.

SINCERE FINE WATCHES HAS A LONG AGENDA FOR ITS 70TH ANNIVERSARY • Apart from the 12 limited editions it’s commissioned, it is initiating a new project to galvanise interest among younger consumers.

FRANCK MULLER DEBUTS A WORLD PREMIERE IN A NEW LONG ISLAND CASE • The new Long Island makes a big leap with a triple-jumping display.

DEWY BRILLIANCE • Van Cleef & Arpels Lady Arpels Jour Enchanté

THE BIG IDEAS SHAPING 2024’S WATCHMAKING • From a new take on ’80s psychedelia to cross-industry collabs, here are four key trends watchmakers are expanding on this year.

MARIA LAFFONT • The Chief Product Officer of TAG Heuer speaks her mind on technical innovation, finding a balance between old and new, and what’s next for the Link watch.

IDENTITY

THE CONQUEST ERA • Longines has got a lot planned for the 70th anniversary of the Conquest, starting with these recent releases.

REACHING A FINE BALANCE • Rolex takes its watch design further through subtle refinements, from special materials to new textures, to “reawaken watchmaking emotions”.

WATCHES & WONDERS GENEVA 2024 • In just four quick days, the luxury watch industry managed to sum up its direction for the year and years to come.

ANGELUS ARNOLD & SON • The two La Joux-Perret-owned brands see plenty of changes this year, including new star models.

A. LANGE & SÖHNE • Celebrating 25 years of the Datograph, A. Lange & Söhne introduces two special editions.

BAUME & MERCIER • With a diverse range of watches for 2024, Baume & Mercier has something for every watch lover.

BREMONT • Bremont rebrands with new collections designed to grow its potential audience.

BELL & ROSS

CARTIER • Through a simple development of scaling its icons up and down, Cartier energises its timepieces for trendy buyers today.

CHANEL • The fashion label brings its couturier identity to the J12 collection with a bit of whimsy.

CZAPEK • Xavier de Roquemaurel’s philosophy of keeping things looking simple definitely works for today’s collectors.

CHOPARD • From the 25th Mille Miglia anniversary to the ultra-thin Alpine Eagle, there’s plenty to love at Chopard.

FERDINAND BERTHOUD • The constant-force movement returns in a more open format this year.

FREDERIQUE CONSTANT • Reworking the classics, Frederique Constant comes up with big winners for dress watch lovers.

GRAND SEIKO • Presenting a new dial processing technique and a new Hi-Beat manual-wind calibre, Grand Seiko reveals its horological prowess.

GERALD CHARLES • The Masterlink is the watch we’ve all been waiting for without realising it.

H. MOSER & CIE. HAUTLENCE • It’s honestly interesting to see how two brands with vastly different identities can be led by one family.

HERMÈS • Two key releases for 2024 lead us to think that Hermès’ watchmaking direction is moving towards a different direction.

HUBLOT • With some 40-odd references presented this year, Hublot goes from simple classics to high-tech haute horlogerie in a split-second.

IWC • Inspired by the beauty of our natural world, IWC refreshes the Portugieser collection as it turns 85.

JAEGER-LECOULTRE • The...