The Wired mission is to tell the world something they've never heard before in a way they've never seen before. It's about turning new ideas into everyday reality. It's about seeding our community of influencers with the ideas that will shape and transform our collective future. Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds.
Readers blast Big Pharma and fret over the fate of knowledge.
STAR POWER • The spirit of Silicon Valley lives on—at this nuclear fusion facility’s insane, top-secret opening ceremony.
COPYCATS (AND DOGS)
CONFESSIONS OF A HINGE POWER DATER
Readout • The world, quantified.
THE INSIDE SCOOP ON DESSERT TECH • A lab in Denmark works to make the perfect ice cream. Bring on the fava beans?
CALIFORNIA DREAMIN’
THE NEW COLD WARRIOR • CHINA IS RACING TO UNSEAT THE UNITED STATES AS THE WORLD’S TECHNOLOGICAL SUPERPOWER. JAKE SULLIVAN DID HIS BEST TO STOP THEM.
REVENGE OF THE SOFTIES • FOR YEARS, PEOPLE COUNTED MICROSOFT OUT. THEN SATYA NADELLA TOOK CONTROL. AS THE COMPANY TURNS 50, IT’S MORE RELEVANT—AND SCARIER—THAN EVER.
FROM DOS TO COPILOT: 50 YEARS OF MICROSOFT
FOLLOW THAT CAR • CHASING A ROBOTAXI FOR HOURS AND HOURS IS WEIRD—AND REVELATORY, AND BORING, AND JEALOUSY-INDUCING. BUT THE DRIVERLESS WORLD IS COMING FOR ALL OF US. SO GET IN AND BUCKLE UP.
THE WATCHFUL INTELLIGENCE OF TIM COOK • APPLE INTELLIGENCE IS NOT A PLAY ON "AI," THE CEO INSISTS. BUT IT IS HIS PLAY FOR RELEVANCE IN ALL AREAS, FROM EMAIL AUTO-COMPLETES TO APPS THAT SAVE LIVES.
MOVE SLOWLY AND BUILD THINGS • EVERYTHING DEPENDS ON MICROCHIPS—WHICH MEANS TOO MUCH DEPENDS ON TAIWAN. TO REBUILD CHIP MANUFACTURING AT HOME, THE U.S. IS BETTING BIG ON AN AGING TECH GIANT. BUT AS MONEY AND COLOSSAL INFRASTRUCTURE FLOW INTO OHIO, DOES TOO MUCH DEPEND ON INTEL?
TRY BLINKING WITH HER EYES, SIR. • THE ASSIGNMENT: IN SIX WORDS, WRITE A STORY ABOUT AN UNEXPECTED MEDICAL BREAKTHROUGH.