Ideas is the ultimate guide to fresh, modern living for women with creative flair and a passion for life. These women care for their families and the people around them and cherish them by expressing their own individuality in everything they do. They love to entertain and decorate their home with their unique style. The magazine provides an outlet for creativity and offers readers practical, creative content that transforms the mundane into the extraordinary. It’s a source of inspiration for craft, decor, entertainment and food. Ideas readers are stylish, sophisticated, modern, educated, balanced, creative, warm, caring and passionate.
FROM THE EDITOR
BIRDSONG
Ideas
WHAT'S NEW • HERE IS OUR LINE-UP OF WHAT'S NEW ON THE BLOCK AND ON THE SHELF.
PRETTY IN PINK • The Melbourne home of renowned fashion designer Alannah Hill reflects her playful sensibilities, courage and a new-found confidence. And, in her signature style, it's a folly in pink.
ON TREND AT HOME • Let these 2023 décor trends inspire you. Some are new; some old favourites have been dusted off and freshened up.
COUNTRY QUIET • Surrounded by her daughters and grandchildren, homeowner Zelma Kriek is thriving in a tranquil, sensitively renovated house in the picturesque Karoo town of Calitzdorp.
FLAMINGO TABLE • If you don't have a lot of space, but you do need a place for your book and reading lamp, this quirky little bedside table is perfect for you. And not too difficult to make either.
SIT HERE • All this sad and lonely chair needed was a new leg and a bit of love to get it back on its feet.
MAGIC BRUSH • We show you two ways to transform tired floors with just a little bit of paint.
WEATHERED TILE FLOOR WITH STENCIL DESIGN • Do you have tiles in the house that you don't like, but your finances are pinching? Here is a lovely and affordable way to give an old tiled floor a new look.
SHOW YOUR TRAVEL BUYS • Having beautiful collections from our travels makes us happy. We share some tips for mindful, savvy shopping that won't leave you with a cluttered interior once that holiday glow wears off.
A TRIP DOWN MENU LANE • Bring back memories of the good old days with these retro recipes with a modern twist.
EGG-CITED FOR EASTER • Spoil the kids, and adults, with home-made marshmallow eggs this Easter.
Stitched home • We were inspired by the ‘stitch, don't ditch’ trend to create these items for your home by giving a few well-loved pieces a new lease of life with fabric remnants.
Kitchen storage • Use this simple storage solution for your kitchen utensils and put your stamp on it with a bit of easy embroidery and fabric paint.
Crochet a dainty curtain • Give your window a French vintage feel with this crochet pattern.
Flower flair • Give plain napkins a flourish of cheerful colour by embroidering some flowers onto them.
Linen reused • Upcycling your unused linen in different ways will not only open up some space in your linen cupboard but also give the house a great new look.
YOUR HOUSE, YOUR HAVEN • A blissful home environment filled with love influences a person's whole being – social, emotional and spiritual. Ideally it is both your comfort zone and a safe haven.
FABRIC ART • As a fashion designer, Alma Thomas's love affair with fabric started a long time ago. These days she also uses this medium to tell wonderful stories on the walls of houses.
FIND YOUR RHYTHM • Sleep is a serious matter. It is after all the glue that binds our body, mind and emotions together. But apparently people are increasingly struggling with sleep. Perhaps we should be looking in a new direction for answers?
CASH IS KING • You swipe your bank cards so easily, zip-zap, and then you...