Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Kindness OF OTHERS

prima LOVES • Celebrate Easter with one of these pretty and affordable treats

‘Yes, I can still do a HIGH KICK’ • Angela Rippon CBE talks to Charlotte Oliver about the men in her life, that Morecambe and Wise moment and why she’s still breaking barriers at 78

Denim DAYS • Denim takes centre stage this season, bringing with it an easy, everyday elegance. Tiered dresses, A-line skirts and a wealth of jeans will revamp both your on- and off-duty wardrobe

Light & bright jackets • Put away those big, dark coats and embrace lighter layers in gorgeous colours for a fresh new look

20% off Peacocks • Available in 340 stores and online, Peacocks offers fashion for all the family at affordable prices

Love a slingback • Add some zing to every outfit with a pair of sunshine slingbacks

It’s never TOO LATE to REVAMP YOUR LOOK! • If you’re stuck in a rut when it comes to your appearance and feel there’s no way out, think again. These three women overhauled their image and have never looked back…

‘My diagnosis was like FINDING THE MISSING PIECE OF THE PUZZLE’ • Mum of two Claire Campbell-Adams, 42, from Newport, explains why she’s relieved to finally have a reason for the symptoms that have plagued her all her lifeI

The little things that HELPED US THROUGH • Continuing our look at the very complex subject of grief, we share three women’s stories that explain the different ways they found to help them cope

Do you know your BIRDS? • It’s a great time of year to spot our feathered friends, and Jo Woolf’s charming book, Britain’s Birds, helps to identify them

‘I saw my hats ON TV!’ • When health and safety officer Vanessa Brett, 53, found herself at a loose end during lockdown, she decided to get creative

Time for TEA! • To celebrate National Tea Day on 21 April, we take a look at the etiquette and history behind the nation’s favourite drink

And the winner is… • Entries for our thriller short story competition have now been judged by Prima editor Jo Checkley and top crime author Lisa Jewell – and the results are in

House of memories

WHAT THE JUDGES SAID

Ask prima • Got a tricky question? Our team of experts is here to help, so go ahead and ask us anything…

Energy-saving HOME improvements that really work • From quick fixes to major projects, these are the jobs worth putting on your to-do list

MAKING LIFE SIMPLE FOR THE MODERN WOMAN

Exercises to make your daily life EASIER • It’s the newest fitness trend for 2023 and its official name is ‘functional training’. Here’s why we should all be giving it a go…

SARAH’S surgery • How to reduce your risk of dementia

8 HORMONES every woman should know about • We’re often told that how we feel is ‘down to our hormones’, but how many of us actually know what that means? Here’s our guide to what they are, why they matter and how to tell if they’re out of sync

Dress with confidence! • The new season is here and it’s time to reset your style with a dream double act. Guaranteed to work wonders on your shape and...