Brides Today

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Brides Today

WRIST ASSURED

FLIGHTS OF FANCY • Opt for unadulterated decadence with this major textural trend: Feathers

GILDED IN GOLD • Add a dash of golden allure to your trousseau infused with radiance and elegance.

HIGH ON COUTURE • Presenting the season’s most coveted couture trends; decoding designer Gaurav Gupta; and all that a bride needs to make a statement.

CAPTIVATING CHARISMA • Actor KRITIKA KAMRA ups the glam game in this season’s current trends. Be it radiating confidence in a bustier gown or sizzling in a red sari with feathered borders, she aces every look.

FLORAL FANTASY • Why stop and smell the roses when you can wear them down the aisle? Say yes to flower power for your special days.

ROMANCING RUFFLES • The season’s standout trend celebrates the 70s with the joy of movement, twirls and graceful drapes.

TAKE A BOW • Be it delicate ties or oversized knots, this trend will have the rest bowing down.

PEARLY PERFECTION • Embrace graceful modernity with these timeless pearls.

THE MIDAS TOUCH • Designer Gaurav Gupta has straddled the line between the traditional and modern for nearly two decades now. After making the sinuous sari gown his sculpted signature, his next stop: bridal domination.

MIRROR, MIRROR ON THE WALL • He’s one of India’s most sought-after designers today, and he’s only in his early 30s. Mirror work on pastel ensembles are his signature aesthetic. The man of the hour, Abhinav Mishra shares his love for the craft, drawing from art and architecture, his resortwear aspirations and more.

FOR THE LOVE OF POP...