Brides Today

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Brides Today

EDITOR’S NOTE

BOLD BEGINNINGS • Let prints and patterns do all the talking.

TROPICAL TEAL • The hottest new colour in every bridal trousseau

THE MAGIC OF MALAIKA • Fresh from her international travels, actor and fashionista Malaika Arora spills her sartorial secrets, outfits that keep her comfortable and the sari inspiration she finds the sexiest look of them all.

EMBRACE THE BODICE • Sculpted silhouettes for the modern bride.

METALLIC MAGIC • Steely styles to transform your bridal ensembles.

GLEAMING GLORY • A timeless craft that will never go out of style.

BEADS & TASSELS • Go with the flow with this cascading style.

IT’S ALL ‘AK-OK’ WITH ANAMIKA KHANNA • Brides Today gets up-close and personal with the dynamic fashion designer, as she spreads her creative influence overseas and watches her two young tykes direct their fledgling brand with their own innovative strengths.

THE HOUSE OF MAGIC MASABA! • Unconventional in every sense of the word, Masaba Gupta is proud of the tag. In the most candid colloquy, the fashion designer, entrepreneur and jewellery designer—the latest feather in her cap—opens up about the privilege of being raised by a famous mom, working 10 times harder and what it means to be a House of Masaba woman.

CELEBRATING 25 YEARS OF PAYAL SINGHAL • She’s one of South Asia’s most prominent fashion designers today. Her signature aesthetic is marked by contemporary-chic ensembles that easily transition from traditional to non-traditional settings. In conversation with Brides Today, Payal Singhal shares her...