Brides Today

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Brides Today

DAZZLING DREAM

FRINGE FANTASTIQUE • Sashay your way into spring with some tasseled edge.

PRETTY IN PEACH • Saunter through spring with this coveted hue that’s both subtle and sensual.

ON THE RADAR • The edgy silhouettes taking over bridal trousseaus; celebrating designer Anita Dongre as she comes full circle with her Jaipur showcase; and all that a bride needs to shine on her special day.

A BOND UNLIKE ANY OTHER • The apple doesn’t fall far from the tree—Neetu Kapoor and Riddhima Kapoor Sahani bring this adage to life unlike any other mother-daughter duo. Elegant and sophisticated in equal measure, here, they bring to life the gorgeous creations of designers Rimple & Harpreet Narula.

QUEEN OF COUTURE ANITA DONGRE • With a rapturous show at Jaipur’s City Palace, this Mumbai-based designer has come full circle, back to her favourite city. Anita Dongre continues to dedicate each piece of bridal couture to female artisans and independent artists countrywide, to be worn by the strong, fearless Indian bride. The designer shares her fascinating journey and what’s to come.

GRACE IN LACE • Embrace the poetic grace of delicate overlays and intricate embellishments.

SHIMMER & SHINE • Sparkle like never before in a symphony of sequins.

SHEER CHEER • Glide into the season with the 'sheer' beauty of elegant bridal wear.

VINTAGE WONDERS • The timeless glamour of the classics with a modern twist.

LA VIE EN ROSE ISHA JAJODIA • Missing elements in the market prompted this designer to expand from Western wear to Indian attire. Today, she...